Phocuswright News

Online Travel in Australia: Will Meta Measure Up?
PhoCusWright report reveals the limited reach of metasearch in Australia’s online travel landscape

Social networking growing in importance to travel industry, finds PhoCusWright
The evolution of the social internet is driving “fundamental change in how people search, shop for and purchase travel”. That is the key finding of a study carried out by industry analysts PhoCusWright, which releases its latest report - Social Media in Travel 2011: Traffic, Activity and Sentiment - today.

PhoCusWright report predicts rise in leisure travel
As the second half of 2011 gets underway, U.S. travelers may finally be getting their groove back, according to a new report from travel industry authority PhoCusWright.

Travel Weekly US acquires PhoCusWright
The publisher of Travel Weekly US has acquired travel technology research specialist PhoCusWright for an undisclosed sum. Northstar Travel Media described the deal on its website as “a move designed to create a global travel research, media and events powerhouse”.

Northstar inks deal with PhoCusWright
Northstar Travel Media has acquired PhoCusWright, the global travel, tourism and hospitality research and event business. PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the “next big idea”.

Local OTAs rule India’s growing online travel market
The global online travel agencies (OTAs) may be the biggest names in online travel, but Indian travelers clearly prefer the flavor of OTAs grown closer to home.

One third of World’s travel sales to be booked online by 2012
By the end of 2012, travelers will book one third of the world’s travel sales online, according to a new report from travel industry research authority PhoCusWright.

Will Global OTAs Conquer Latin America?
A new report from PhoCusWright reveals that, despite the global economic slowdown, the Latin American online travel marketplace is bursting with potential, and is poised for strong double-digit growth for the next several years.

Show Me the Money: Do Nontransactional Sites Impact Bookings?
Nontransactional sites are a necessary stop for many online travel shoppers, influencing not only what travelers buy, but also where they buy it.

Check This: Traveler Sentiment Falls Amid Airline Fee Free-For-All
When it comes to air travel, U.S. travelers increasingly feel like they are being taken for a ride, according to a new PhoCusWright report.

Just Looking: How Nontransactional Sites Measure Up
In the world of online travel, transactional websites are only part of the story – two-thirds of the story, to be exact.

Travel Activities: What Drives Advance Booking?
When it comes to planning a leisure trip, not all travel activities are created equal. In the landscape of in-destination activities, attractions, events and tours, some activities are much more important to travelers than others