The evolution of the social internet is driving “fundamental change in how people search, shop for and purchase travel”. That is the key finding of a study carried out by industry analysts PhoCusWright, which releases its latest report - Social Media in Travel 2011: Traffic, Activity and Sentiment - today.
The publisher of Travel Weekly US has acquired travel technology research specialist PhoCusWright for an undisclosed sum. Northstar Travel Media described the deal on its website as “a move designed to create a global travel research, media and events powerhouse”.
Northstar Travel Media has acquired PhoCusWright, the global travel, tourism and hospitality research and event business. PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the “next big idea”.
The global online travel agencies (OTAs) may be the biggest names in online travel, but Indian travelers clearly prefer the flavor of OTAs grown closer to home.
A new report from PhoCusWright reveals that, despite the global economic slowdown, the Latin American online travel marketplace is bursting with potential, and is poised for strong double-digit growth for the next several years.
Nontransactional sites are a necessary stop for many online travel shoppers, influencing not only what travelers buy, but also where they buy it.
When it comes to air travel, U.S. travelers increasingly feel like they are being taken for a ride, according to a new PhoCusWright report.
In the world of online travel, transactional websites are only part of the story – two-thirds of the story, to be exact.
When it comes to planning a leisure trip, not all travel activities are created equal. In the landscape of in-destination activities, attractions, events and tours, some activities are much more important to travelers than others
Leisure travelers are using their mobile devices during trips to explore, navigate and book travel