A study commissioned by lastminute.com*, reveals that 90% of British holidaymakers spend up to 4 hours a day on their tech devices – losing over 2 days out of a week’s holiday. It seems the modern traveller is missing out on enjoying the unique landscape, culture and experiences of their holiday destination, with almost half of travellers (48%) relying on their devices to keep themselves occupied.
More than 26 million Brits1(41%) are packing in two to four social arrangements per weeknight and two-thirds (59%) admit to leaving social events early for fear of missing out on something better according to new research* by lastminute.com, the UK’s largest online hotel, travel and leisure specialist. The research has uncovered a new type of ‘iSocial Butterfly’ behaviour amongst Brits as the use of social media and smart phone technology begins to influence the way we socialise and relate to others.
VisitEngland, the national tourist board, and leading hotel and travel specialist, lastminute.com, have launched a joint marketing campaign. The programme is designed to encourage consumers to embrace the spontaneity of a last minute getaway by visiting a newly created and booking a short break in England.
Travelocity has unveiled its newest app which offers discounts of three-to-five star hotels of up to 55%. The online booking site partnered with sister company Lastminute.com to launch the iPhone app, called Hotel Deals by Lastminute.com.
After the shock departure of Manny Fontenla-Novoa from Thomas Cook earlier today, news Lastminute.com president Ed Kamm is to leave the online retailer after less than a year in the post. Sabre subsidiary Travelocity Global – operator of lastminute.com - announced Kamm will be succeeded by Matthew Crummack, formerly senior vice president of lodging at Expedia.
lastminute.com is today launching a new, pan-European marketing campaign to position the brand as the ultimate online leisure, entertainment and travel retailer. The Stories Start Here campaign, which will feature this new strap line, will demonstrate how lastminute.com helps its customers create unforgettable and inspiring stories that they’ll talk about forever.
This past week, Sabre Holdings, including lastminute.com, employees across Europe traded a day in the office to help the homeless, feed the hungry and champion children as part of Sabre’s Give Time Together campaign, the single largest global volunteer initiative at Sabre.
lastminute.com, the UK’s leading online travel and leisure retailer, has announced a strategic partnership with conversion management expert, Maxymiser, to boost online sales and provide customers with a more personalised shopping experience.