A study commissioned by lastminute.com*, reveals that 90% of British holidaymakers spend up to 4 hours a day on their tech devices – losing over 2 days out of a week’s holiday. It seems the modern traveller is missing out on enjoying the unique landscape, culture and experiences of their holiday destination, with almost half of travellers (48%) relying on their devices to keep themselves occupied.

VisitEngland, the national tourist board, and leading hotel and travel specialist, lastminute.com, have launched a joint marketing campaign. The programme is designed to encourage consumers to embrace the spontaneity of a last minute getaway by visiting a newly created and booking a short break in England.

lastminute.com has signed an exclusive white label deal with Lowcost Travel Group which will result in the termination of contracts with their existing suppliers.

lastminute.com is today launching a new, pan-European marketing campaign to position the brand as the ultimate online leisure, entertainment and travel retailer. The Stories Start Here campaign, which will feature this new strap line, will demonstrate how lastminute.com helps its customers create unforgettable and inspiring stories that they’ll talk about forever. 

This past week, Sabre Holdings, including lastminute.com, employees across Europe traded a day in the office to help the homeless, feed the hungry and champion children as part of Sabre’s Give Time Together campaign, the single largest global volunteer initiative at Sabre.

Leading travel and lifestyle website lastminute.com.au has found that after many Aussies were denied their Anzac Day public holiday last year, they’re now making up for it with an Anzac long weekend getaway!