By Anna GouldmanOnline consolidation continues as last week saw Sabre’s Travelocity Europe complete its acquisition of lastminute.com, marking the end of an era for many internet-savvy travellers. Sabre expects the addition of lastminute.com to improve its position in the European marketplace.
Today’s announcement of the proposed acquisition of Lastminute.com by Sabre-owned Travelocity for £577m heralds continued consolidation in the travel industry. Analysis by Hitwise reveals the wisdom behind the deal.
lastminute.com has teamed up with Eurostar to launch a three month campaign entitled å“Le Weekendå” which brings together the best of both brands - the latest hot tickets to the coolest destinations.
Travel companies including SAS, SABRE, Lufthansa, Finnish Tourist Board, Swissair, lastminute.com, Icelandair Oracle, Transport for London, will be speaking at the SMS and Location Based Services for the Travel Industry Conference that will take place this February 12-13 in Olympia London.
Pursuing its expansion plan in the e-commerce world, Air France has signed a global sales agreement with lastminute.com, the online provider of travel and entertainment solutions. The agreement will give lastminute.com`s customers access to all Air France leisure fares across all destinations and in eight of the different countries where lastminute.com has operations (in the UK, France, Germany, Spain, Italy, the Netherlands, Sweden and South Africa).