ibis hotels has launched a global advertising campaign that stylishly challenges the perceptions of the economy hotel brand. The new ad campaign is chic, humorous and entertaining and portrays ibis hotels in a new light, as the perfect fit for even the most glamorous personalities.
Influenced by the renowned culture, science, art and music scene of its top location, ibis Styles London Kensington has opened its doors, taking guests on a fun and quirky educational tour even while they are inside the hotel. Each ibis Styles hotel boasts its own distinctive design, great location and ‘all-inclusive’ offer at a great price with loads of little extras and this beautiful hotel is no different.
Economy hotel group ibis has opened its second hotel in the Scottish capital, Edinburgh. The newly-built ibis Edinburgh Centre South Bridge hotel benefits from a fantastic location in the heart of city’s Old Town, is close to the world-renowned Edinburgh Castle and surrounded by a bustling restaurant area and shopping district.
The first ibis Styles hotel in the North West has officially opened in Liverpool following a period of soft opening. The 123-bedroom ibis Styles Liverpool Dale St Hotel is located in the heart of Liverpool, just a few minutes’ walk from the sights of the city.
Accor is celebrating its continued growth in the budget hotel sector, with the opening of its 1,000th ibis hotel around the world. Two years after starting reviewing economy hotel codes in depth and modernising the ibis, ibis Styles and ibis budget brands, the group is getting tangible results from the unprecedented ibis family project and stepping onwards, unveiling the new ibis room and ibis kitchen, its renewed restaurant concept.
Economy hotel group ibis is to expand its offer in the Midlands with the opening of the ibis Styles Birmingham Centre hotel this September. The 120-bedroom hotel is located in the heart of the city centre and close to major transport links, just a 10 minute walk from Birmingham New Street station and nine miles from Birmingham Airport.
Accor, the world’s leading hotel operator and market leader in Europe, is pleased to announce the opening of the ibis Styles Birmingham Centre hotel. The 120-room ibis Styles Birmingham Centre hotel, which will be operated under a franchise agreement with Mitchells & Butlers Retail Ltd, is located in the heart of Birmingham city centre on Lionel Street and previously operated as the Holiday Inn Express Birmingham – city centre.
French hotel giant Accor has entered into a franchise agreement to open a new Ibis Styles hotel in London Enfield. This new Ibis Styles hotel, which will be located at 33 London Road, Enfield London, will have 54 rooms and is due to open by the end of the year.
Ibis has become Europe’s outright number one hotel brand, with 1,277 hotels and 121,882 rooms across the continent. Part of the growth represents new property developments, while the bulk is a result of a major repositioning strategy by Accor to amalgamate and uniform the Ibis product with former brands Etap Hotels and All Seasons.
Ibis Christchurch has opened its doors today, becoming the first city centre hotel to re-open since the February 2011 earthquake. The Ibis - located in Hereford Street, just off Cathedral Square - has undergone major remedial work, including the renovation of all 155 rooms and public areas, as well as structural strengthening to meet the city’s new building code.
In April, the new ibis family launched a quite new website to explain the transformation of its three ibis brands to its customers. The website format is particularly innovative and is intended to generate enthusiasm and curiosity around the historic reinvention of ibis, ibis Styles and ibis budget.