ibis hotels has launched a global advertising campaign that stylishly challenges the perceptions of the economy hotel brand.

The new ad campaign is chic, humorous and entertaining and portrays ibis hotels in a new light, as the perfect fit for even the most glamorous personalities.

Celebrities, rich, famous or not, everybody’s famous at ibis and every hotel offers the style, space and service to suit your lifestyle and let each guests be the star of their own stay.

The “Everybody’s famous at ibis” TVC, which launches in the UK tonight across Channel 4 owned and partner channels, includes spots on Alan Carr Chatty Man, Big Bang Theory, and the Island with Bear Grills.

The campaign will support both brand and tactical activities all year long in the UK. .

Karelle Lamouche, vice president marketing and communications Accor Brands UK & Ireland, said: “ibis has redefined the economy segment in product, service and communication.

“ibis has become a lifestyle brand, not just an economy hotel brand that offers the best sleep for the best price.

“The ibis family has kick-started a revolution in its market’s standards with an in-depth customer-experience revamp, in record time for an international network this size.

“The hotels are now the best on the market offering a style and quality of design and service that is second to none.

“The new advertising campaign communicates this with the style, humour, quality and personality of the ibis brand.”