Accor celebrates ibis milestone as budget sector continues growth
Accor is celebrating its continued growth in the budget hotel sector, with the opening of its 1,000th ibis hotel around the world.
Two years after starting reviewing economy hotel codes in depth and modernising the ibis, ibis Styles and ibis budget brands, the group is getting tangible results from the unprecedented ibis family project and stepping onwards, unveiling the new ibis room and ibis kitchen, its renewed restaurant concept.
The group started its revolution in 2011 with the overhaul of its three economic brands within one single ibis family.
From this renewal project stems a coherent and attractive portfolio with the same simplicity, modernity and well-being spearheaded by ibis, and a better identified and stronger positioning of each brand.
It results into significant benefits for the 1,000 ibis, 233 ibis Styles and 506 ibis budget.
Sébastien Bazin, Accor chairman, states: “Through its ibis family of 1,700 hotels, Accor is the leading international player on the four continents, Europe, Latin America, Asia Pacific and Africa Middle East.
“Accor’s new strategy redefined around its two core competencies – HotelServices and HotelInvest – will enable ibis, ibis Styles and ibis budget to strengthen both their innovation capacities and their leadership: in Europe, including through an acceleration of investments in owned properties; and by capturing new opportunities mainly through management and franchise in emerging countries.”
Over two years, Accor has opened a total of over 200 ibis family hotels, an average of one opening every 3 three days.
Boosted by the project of revitalisation, the ibis family is experiencing a sustained development.
In 2013, 52 per cent of the Group’s openings were made under the ibis family umbrella versus 39 per cent in 2012.
Moreover, within four years, Accor’s economic brands will have substantially strengthened their leadership position worldwide, with the ibis family representing close to half of the group’s global pipeline, over 62,000 rooms in the pipeline of which 38 per cent in Asia Pacific, 30 per cent in Latin America and 27 per cent in Europe.