AccorHotels has completed a franchise agreement for the new ibis Styles Reading Oxford Road hotel.

Increasing its footprint in the city, the new ibis Styles will be AccorHotels’ fourth hotel in Reading.

After the completion of the extensive renovation program, the 97-room hotel, located at 648-654 Oxford Road, will operate under the ibis Styles brand by the end of this year.

The ibis Styles Reading Oxford Road hotel will be operated under a franchise agreement with Habro Properties and will be managed by Interstate Hotels & Resorts.

This agreement is in line with AccorHotel’s stated strategy to streamline, consolidate and manage its asset portfolio whilst strengthening its economy and midscale segments.

ibis Styles prides itself on being a non-standardised economy and design brand.

Situated in the heart of cities, each establishment has its own distinct personality and reflects a colourful, bright and energetic brand spirit with a hint of humour.

Simplicity, interactivity, quality and conviviality are the brand’s core values.

At present, there are nine ibis Styles in the UK, out of a total of 293 hotels in 25 countries worldwide.