Emirates, the world’s largest international airline, has partnered with AGEOP Ricerca to bring moments of joy and comfort to young cancer patients in Bologna. As part of this initiative, 200 backpacks and activity books have been donated to children receiving treatment at the Pediatric Hematology-Oncology Department of IRCCS Policlinico di Sant’Orsola. AGEOP Ricerca is an independent association that has supported children with cancer and their families since 1982. Young patients from Italy and abroad come to this centre to access therapies that are not readily available in their hometowns.  This collaboration reinforces Emirates’ commitment to ‘connecting communities’ by building enduring relationships and making meaningful differences in the destinations it serves.

Emirates has entered a landmark seven-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and six-time UEFA Champions League titleholders.  The agreement positions Emirates as Platinum Partner of FC Bayern Munich’s first team from the 2025-26 season through to the 2031-32 season. The football powerhouse is one of the most widely supported and respected clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fanclubs spanning more than 100 countries, reflecting its massive international appeal.

As international travel reaches a fever pitch this summer, Emirates’ latest analysis of global booking data* and search patterns reveals where travellers are dreaming of and escaping to in July and August, with a shift towards new cultural experiences and off-the-beaten-track locales. Flight searches for summer travel have climbed 7% compared to last year, with France leading the charge, experiencing a remarkable 35% increase in outbound travel searches, followed by Ireland, Canada and Saudi Arabia. Germany and the United Arab Emirates (UAE) are also seeing strong momentum, highlighting robust travel intent across key markets. In 2025, a few breakout stars have emerged as the top summer destinations for Emirates, and they’re largely concentrated in the Far East, Indian Ocean and Europe.

Celebrating World Chocolate Day on 7 July and the current trending connection between chocolate and the city of Dubai, Emirates notes a surge in customer consumption of the decadent delight - with 60 million pieces of luxury chocolate consumed onboard by customers in all classes in one year. This represents an increase of 2 million more chocolates than the year before.

Emirates and the United States Tennis Association Foundation (USTA Foundation) have joined forces to present brand new tennis courts to the community of East Palo Alto as part of Emirates’ “Force for Good” court rejuvenation initiative. The world’s largest international airline’s contribution of USD 500,000 supported the construction of one of the six new courts in the California city in addition to funding programmes by East Palo Alto Tennis and Tutoring (EPATT) to benefit youth in the community.

Emirates and Air China have signed a Memorandum of Understanding (MoU) to establish a strategic framework for expanding their existing reciprocal interline cooperation.