International Hotels Group (IHG) has appointed Yehuda Brener as its new director of sales for Latin America & Caribbean.

In his new role, Brener will be responsible for the total sales efforts of IHG - the world’s largest hotel group by number of rooms - in the region.

He will manage sales related personnel and implement sales and marketing strategies for IHG’s 77 multi-branded properties throughout Latin America and the Caribbean.

Brener has an in-depth knowledge and understanding of product development, account retention, business travel and revenue management.

Prior to joining IHG, Brener was President of AYS Representaciones y Servicios, a destinations management company that offers services to senior level executives visiting Colombia on vacation or business.

Preceding that, he was the vice president of global sales - Latin America & Caribbean for Marriott International, where he developed, executed and managed comprehensive sales and marketing plans.

Brener began his career in sales in 1978 at Dolphin & Majesty Cruise Lines and in 1993 joined Carnival Cruise Lines.

“Yehuda is a vastly experienced, results-oriented sales and marketing professional with an established reputation for developing successful international, incentive and corporate sales programs from the strategic planning phase to its execution,” said Ricardo Lopez, vice president of sales and marketing, IHG, Latin America and Caribbean.

“He is a top notch sales leader who will make a great addition to our company.”

IHG has nearly 200 hotels in Mexico, Central and South America and the Caribbean, and has been serving Latin America since 1946.

It is represented in 20 countries and territories throughout Latin America and the Caribbean.

“I am looking forward to leading IHG’s Latin America and Caribbean sales team to achieve even greater success,” added Brener.

“I am excited in joining a company that has the most powerful hotel brands in the region as well a great team of individuals who are among the industry’s top professionals.”