TripAdvisor has announced it has entered into an agreement to acquire Viator, a leading resource for researching and booking destination activities around the world, for $200 million.
Viator features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travellers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” said Stephen Kaufer, president, TripAdvisor.
“Travellers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip.”
Viator works with the best local operators to provide travelers with access to tours and activities in popular destinations worldwide.
Bookable in ten languages and in ten currencies, travelers can book online in advance, and in destination via the Viator Tours & Activities App.
In addition to its consumer-direct business, Viator also provides local experiences to more than 3,000 affiliate partners, including some of the world’s top airlines, hotels and travel agencies.
“Our selection of tours and activities spanning 1,500 destinations are a strong complement to TripAdvisor’s wealth of in-destination planning resources,” said Barrie Seidenberg, president, Viator.
“We share a vision for providing the resources travelers need to plan and have the perfect trip, and this deal would enable Viator to help more travelers experience the best activities their destination has to offer.”
Viator has more than 250 employees who will continue to work at the company’s headquarters in San Francisco and offices in Las Vegas, London and Sydney.
Subject to the completion of customary conditions, the acquisition is expected to close during the third quarter of 2014.
Upon closing, Viator will be the fourth acquisition in 2014, following lafourchette, Tripbod, and Vacation Home Rentals.
The purchase price for the transaction is approximately $200 million, subject to adjustment, and will be payable substantially in the form of cash.