TripAdvisor and Viator has announced the launch of an enhanced attractions content solution for travel partners and hospitality providers, newly combining TripAdvisor’s rich attractions content with booking options powered by Viator.

The joint offering enables partners to provide travellers with the ability to discover and explore local things to do directly within the partner’s online and mobile channels, as well as book tours and activities through the integration with Viator.

The enhanced attractions content solution can be integrated across multiple touch points throughout the customer journey via a single API, including mobile and desktop web, mobile apps and email, enabling hoteliers and other partners to showcase top rated attractions, things to do nearby or specific categories of things to do.

The integration provides hotel partners in particular with a new way to convert potential guests; 82 per cent of global travellers cite proximity to key attractions as important to their decision to book accommodation.

It also helps hotels engage with guests during their stay, offering them relevant and timely ideas for things to do while on their trip.

“Travellers search for experiences on the go, with 67 per cent looking for things to do on their mobile device while in their destination.

“Our enhanced content solution helps partners surprise and engage travellers by providing them with inspiring attractions content and, going one step further, helping them to seamlessly book selected activities.”