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Thomas Cook appoints new marketing chief

Thomas Cook appoints new marketing chief

As part of the company’s ongoing transformation strategy, the Thomas Cook Group has appointed of Remo Masala as the new Group Head of Marketing, who will oversee the development of the Group’s online and offline programmes. Joining the team from Kuoni Travel, Remo brings a wide range of experience to help enhance Thomas Cook’s strong market position and brand.

Building on the “high-tech, high touch” approach of Thomas Cook Group’s business structure, the Group Head of Marketing’s role is designed to create processes to best inform our valuable customers of our products and services, utilising a wide range of multi-media communications.

Remo will report to Peter Fankhauser, Chief Operating Officer, with a direct responsibility to CEO Harriet Green for brand, as well as becoming a member of both Thomas Cook’s Brand Council and Digital Advisory Board. As an experienced omni-channel digital marketer, he will help Thomas Cook deliver tangible results across Group-wide marketing activities, enabling each region to provide clearer marketing incentives, to drive increased customer acquisition and retention from both high street and online sources.

“I am delighted to welcome Remo to Thomas Cook, as he has a wealth of previous marketing and CRM experience from within the leisure travel and tourism sector, which will greatly benefit the Thomas Cook brand in both the online and offline markets”, said Harriet Green, Chief Executive Officer for Thomas Cook Group, plc. “Remo has held senior marketing, sales and management roles, with over 20 years of experience in our industry, which will help to enhance our already extensive skills from our current marketing teams”.

As the Thomas Cook Transformation carries on at pace, we continue to add talent and expertise to the organisation. Remo’s appointment is a further example of the high calibre team we continue to build. Existing regional marketing directors will continue to oversee the programmes across the different business segments, maintaining a key role within the business by reporting directly to their respective managing directors.