Situated in the heart of Tel Aviv, The Norman will bring unprecedented sophistication and boutique character to the historic Mediterranean city. 

Due to launch in early summer, The Norman Tel Aviv will redefine the art of hospitality, capturing the timeless elegance of the 1920s matched with the comforts of a world class luxury hotel.

The Norman is located close to popular Rothschild Boulevard, Tel Aviv’s first boulevard.

By day, Rothschild is a commercial hub with key financial institutions lining the street, whilst at night it buzzes with diners and party-goers and is a place to see and be seen in.

Converted from two historic buildings in the heart of the ‘White City’, Tel Aviv’s UNESCO heritage site, the elegant Norman will comprise of 30 bedrooms and 20 suites, including two penthouse suites.

Managing director Olivier Heuchenne explained: “The Norman is a fusion of 1920s grandeur and contemporary elegance, comprised of two iconic buildings superbly restored to their former glory.

“International travellers will experience personal attention to the finest details alongside world-class services and facilities.

“It is truly an exciting project for all involved and an unprecedented international opening.”

The architecture has been conceived by visionary Yoav Messer and will preserve the original building while remaining true to the area’s Bauhaus character, with interior design by David d’Almada of SAGRADA.

Original Israeli artwork will feature throughout its public areas, guest rooms and suites ranging from classic oil paintings, unique sculptures and one-of-a-kind prints that David defines as “bringing the essence of Israel and its unique culture to life through multiple mediums”.

A resident curator will also be on hand to offer insights into the artwork displayed throughout the building.

In addition, the hotel will offer bespoke tours of local galleries and artists’ studios, incorporating regular art showings and events taking place around Tel Aviv.

A 24-hour concierge team will be on hand to share their unique knowledge advising on tailored experiences such as hot air balloon and vineyard tours, private art gallery visits and experiential dining.

This will allow guests to experience the true sense of Israel and provide an insight into this unique destination.   

The rooftop at the Norman will provide an oasis of calm away from the hustle and bustle of the busy city.