Tourism Australia has partnered with STA travel, as well as the seven States and Territories, in an integrated campaign to help motivate student and youth audiences to travel to Australia.  The online Facebook campaign will focus on attracting working holiday makers to Australia, highlighting the benefits of working abroad in terms of future employability in the current economic climate.

The campaign will be promoted through STA travel and relevant media channels, including university campus events, retail displays, newsletters and travel blogs and will be supported by a competition to WIN a Working Holiday in Australia including flights, visa and a job in each state and territory.