Air New Zealand has signed a three year global strategic partnership with STA Travel to boost revenue and promote inbound tourism to the youth and student market.

The agreement builds on previous work between Air New Zealand and STA Travel globally and will focus on generating sales by leveraging STA Travel’s global distribution network in the priority markets of New Zealand, Australia, United Kingdom, North America and Asia.

Air New Zealand chief sales and commercial officer Cam Wallace said the airline has had a longstanding relationship with STA Travel that has accelerated over the past 12 months, allowing the global partnership to take shape.

“Air New Zealand is very excited to sign this three year deal with STA Travel which supports our commitment to building long term strategic partnerships.

“This agreement presents an opportunity to further develop our new markets such as Vietnam, Singapore and Argentina whilst also strengthening existing inbound travel to New Zealand and Australia from key markets like North America, where there is strong demand from the student and youth market.

“In addition to their expertise in the student and youth market, STA Travel’s broader customer segments provide significant opportunity for future growth and we look forward to working together in this venture.”

A key part of the agreement will be to develop strong partnership opportunities with tourism boards to create deep connections with the student and youth market.