Shangri-La Hotels and Resorts has unveiled a revamped website with enhanced features including a shared photo option, enhanced booking functionality, social media integration and plans for a mobile app to launch in June.

“After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests,” said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts.

“We hope the site will make it easier for our guests to explore destinations, make and manage bookings, connect and share through their social media communities, and allow travellers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La.” Michael added.

The new website includes carefully selected images to illustrate the story of each hotel. Each individual property page now features a “Your Shangri-La Story” section and there is a dedicated section for travellers to share their own photos in a “#LovingTheMoment” Instagram initiative.

The new website features a user-friendly booking with fewer steps and pages to complete a booking.  The new website will integrate with popular social media platforms including Facebook, Twitter, YouTube, Weibo, Kaixin and Youku.

A fully optimised mobile version of the site has been created for iPhone, Android and Blackberry users. Meanwhile a mobile application for iPhone and iPad users will launch at the end of June.

The Golden Circle website, dedicated to the hotel’s reward programme, has also been revamped enabling members to manage points, make online requests and check the status of each request online or submit queries.