Ryanair signs Greek tourism partnership
Ryanair has signed a partnership with the Greek National Tourism Organisation (GNTO) in a bid to boost the hospitality recovery in the country.
The low-cost carrier and the GNTO will partner in a joint communications campaign with the aim of strengthening the positioning of the Hellenic destination as a tourist hub in the British, German and Italian markets.
The campaign – ‘All you want is Greece’ - will promote the Greek Islands as a must destination for a summer getaway through Ryanair’s owned channels as well as external digital platforms.
Ryanair director of marketing, Dara Brady, said: “We are delighted to partner with the GNTO and work together to rebuild Greece’s leading tourism industry.
“We have significantly increased connectivity to/from the Greek Islands with new routes and additional frequencies from all across Europe.
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“This partnership will promote the wonders of this beautiful region and highlight each of Ryanair’s routes to the Islands, which have proven to be a clear favourite among our customers.
“Europeans can now enjoy a well-deserved sun break travelling on the lowest fares to the likes of Mykonos, Santorini, Chania, Kos and Rhodes.”
Famous for their amazing beaches, clear-blue waters, incredible sunsets, ancient temples and mouth-watering food – the campaign is sure to attract many holidaymakers eager to enjoy a long-awaited sun break.