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Rocky Mountaineer targets MICE market

Rocky Mountaineer targets MICE market

Rocky Mountaineer is tapping into the MICE market with its “traveling boardrooms”, which provides a fully-customizable experience for meetings and incentive programs to combine business with pleasure onboard the ultimate train journey between the major city of Vancouver and the Canadian Rockies.

Rocky Mountaineer’s bi-level dome coaches offer luxurious surroundings and panoramic views of the Rockies, while an exclusive parlor car equipped with LCD screens and boardroom tables give corporate guests everything they need to conduct successful meetings onboard.

To make the trip even more inspiring, meeting planners can customize their onboard event with cocktail receptions and head rests with company logos. Tailor-made itinerary options for excursions and activities in Western Canada’s most stunning destinations top off this extraordinary journey.

Rocky Mountaineer Group Travel Consultants assist in making the meeting a seamless and personalized experience from start to finish. With expert guidance, they can handle the logistics, make arrangements with partner hotels and recommend unique adventure itineraries which include spa, golf and/or wine excursions. Itineraries may include a variety of destinations such as Vancouver and Whistler, B.C., or Jasper and Banff, Alberta. From legendary mountain resorts and elegant cosmopolitan hotels to activities, welcome receptions and sight-seeing tours including Glacier helicopter tours in Banff National Park, and Columbia Icefield excursions, the options are endless.

Larger groups can charter a rail car or even the whole train. One-day charters are available on the Whistler Sea to Sky Climb route, where groups can choose from either Dome Service or Classic Service and will have access to the Heritage Observation Car, with an open-air viewing area. On two-day charters, groups can choose from GoldLeaf or RedLeaf Service as well as the GoldLeaf Themed Experience coach, a bi-level domed car with a plush lounge area in the upper dome and a library and coffee bar on the lower level. They will also have access to specialty lounge cars with conference and meeting facilities.