Reed Travel Exhibitions meetings portfolio of events and the Beijing Municipal Commission of Tourism Development (BTD) have signed an MOU to further strengthen the current strategic partnership which was originally formed in 2009. This new MOU will run through to 2013.
At an official signing ceremony that took place at CIBTM 2011, Mr Lu Yong Director General of BTD and Richard Mortimore, Managing Director Reed Travel Exhibitions agreed through the memorandum to assist the BTD develop a sustainable Business Tourism and Meetings (MICE) Sector with participation at events organized by RTE on 5 continents (other than China) including AIBTM (www.aibtm.com) in Baltimore, US. EIBTM (www.eibtm.com) in Barcelona, Spain. AIME (www.aime.com.au) Melbourne, Australia and GIBTM in Abu Dhabi, Middle East (www.gibtm.com).
The continuation of this partnership is part of BTD’s business tourism strategy to ensure they maintain their status as the hub of the MICE industry in Asia, and to raiseawareness of their increasing development of the infrastructure for the meetings sector in the city. BTD will, in turn, assist RTE with the strategic development of CIBTM in the region.
This alliance will also help strengthen BTD’s relationship with the world’s leading industry associations – at CIBTM this year SITE and ICCA held their annual conferences and they will continue to return in the future.
Mr Sun Weijia, Vice Chairman of BTD said; “The co-operation of RTE and BTD over the past few years has been excellent and surely will continue to grow so that both of us can benefit . We aim to help develop CIBTM to be the best in the region and in the future we are looking for it to be one of the most influential in the world.”
“The BTD are already participating in our portfolio of events and we hope that this will continue and strengthen through this ongoing strategic partnership. By working together to build CIBTM in China and helping Beijing expand its profile internationally, we expect the industry to benefit significantly.” Said Richard Mortimore, Managing Director, Reed Travel Exhibitions.