As Saudi Arabia continues to attract massive investments in new housing projects, Reed Exhibitions aims to create a new platform for the bath, pool and associated industries to tap into the emerging growth possibilities in the Kingdom by organising the first Saudi Bath Pool Spa Expo in Jeddah. The exhibition, which will run from April 30 to May 2, 2013, at the Jeddah Center for Forums and Events, will provide a unique business opportunity for dealers and manufacturers in the bath and pool industry to reach out to the most qualified buyers from the Kingdom of Saudi Arabia and neighbouring countries.

During the three days of the show, Saudi Bath Pool Spa Expo 2013 is expected to attract over 150 exhibitors and more than 4,000 trade and consumer visitors, including homeowners, building owners, real estate and hotel developers, clients interested in pool and spa, architects, consultants and trading companies.

“Saudi Arabia continues to play major attraction for international players, not only for its vast petrochemical wealth, but also because of its increasing young population which is driving the economic growth in the country. The new housing schemes, are implementing contemporary design and building measures, where water is smartly being integrated in the daily life of the kingdom residents,” stated by Thamer Al Sheikh, CEO Reed Sunaidi Exhibitions.

Saudi Arabia is one of the fastest growing economies in the world and is home to the largest population in the region. With the Central Department of Statistics and Information putting the Kingdom’s population at about 27.1 million in 2010, Saudi Arabia will continue to be a lucrative market in the construction sector considering that as many as two million residential units are required by 2014. While an investment of $24.5bn has been announced in construction projects aimed to provide new housings to accommodate its increasing young population, the General Housing Authority has estimated an investment of $66bn on new homes in the next 12 months.

Six major economic cities planned across Saudi Arabia are expected to contrinute $150bn to the country’s GDP by the year 2020 and provide job opportunities for 1.3 million people. This will evidently translate into big income and spending possibilities.

As of now itself, Saudis continue to be the biggest spenders in the GCC with a relatively high per capita income of $24,200 reported in 2010. This figure is forecast to reach $33,500 in 2020.

Such bright numbers indicate that the market opportunity lying before the bath, pool and associated industries is bound to be extremely attractive, providing an invaluable opportunity for international key players, buyers and professionals to network, share concepts and ideas and conduct business.

Speaking on the reasons behind combining the bath and pool sectors in one event, Tarek Ali, the Exhibition Director, comments: “Focusing on the bath and pool industry, the exhibition’s key theme is built around the Art and Science approach to water, the essence of both industries, by addressing the demand for innovative technologies related to water distribution and treatment on the one side, and creativity in elevating the human experience with water through introducing fascinating applications in various designs on the other.”

The launch edition of the Saudi Bath Pool Spa Expo will feature high-calibre presentations, a series of workshops and seminars, both free and paid, a gala dinner and exclusive one-to-one sessions that will provide learning and networking opportunities to targeted participant groups in the identified sub-sectors of construction such as interior design, architecture and engineering.