Preferred Hotel Group, a global provider of sales, marketing, and distribution services to independent hotels, today unveiled the latest development in its aggressive distribution model by launching a new partnership with Skyscanner.

The move is designed to drive greater consumer awareness of the Preferred Hotel Group brand, while increasing bookings and reducing the costs of customer acquisition for its 650 member hotels and resorts worldwide.

Travellers looking to enjoy the independent hotel experience can now use Skyscanner to search destinations, compare rates, and directly book stays at Preferred Hotel Group member properties.

“We are delighted to be adding Preferred Hotel Group to our offering,” said Frank Skivington, chief commercial officer, Skyscanner.

“The 650 hotels and resorts that the brand represents globally provide our users even more choices to compare, to be able to uncover the perfect accommodation for their travels.”

Skyscanner users will also benefit from streamlined access to exclusive offers and the lowest available rates whenever viewing a hotel or resort within the Preferred Hotel Group portfolio.

Complementing the worldwide appeal of both companies’ services, both Skyscanner and Preferred Hotel Group’s booking engine support 30 different languages.

“Preferred Hotel Group is proud to partner with Skyscanner,” said Michelle Woodley, senior vice president of distribution and revenue management for Preferred Hotel Group.

“Metasearch engines are an important travel planning tool for today’s consumers, and we designed this partnership to support our goals of continuously driving more bookings to our hotels and increasing traffic to our branded websites.”