Abercrombie & Kent has announced it will launch two new websites this summer.

Known as the luxury tailor-made and travel specialist since 1962, A&K will launch two brand new platforms during July; abercrombiekent.co.uk and akvillas.com.

The two sites are designed to showcase the tour operator’s renowned worldwide reach and inspire clients through their wide ranging choice of safaris, cruises, beaches group tours, villas, bespoke and tailor made options.

Abercrombie & Kent have worked in partnerships with Sequence and SiteCore digital web agencies, with the former spearheading the design and build, and the latter developing the content management system and multichannel marketing automation software.

Managing director at Abercrombie & Kent, Kerry Golds, commented: “We are delighted to have worked in partnership with Sequence and Sitecore to create two new digital platforms that put A&K at the forefront of the luxury travel market.

“Our new platforms will allow us to build more flexible, dynamic and customer-centric solutions aimed at improving the customer experience throughout their A&K journey.

“Our goal is to inspire people to travel – expanding horizons, learning about different cultures, customs, people and places.

“The new design enables us to put a spotlight on the incredible content that A&K has built up over 55 years and sourced from clients and our 54 ground offices all around the world.”