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New marketing leadership for Fred. Olsen Cruise Lines

New marketing leadership for Fred. Olsen Cruise Lines

Fred. Olsen Cruise Lines has appointed Ben Williams as its new head of marketing, with effect from March.

Williams has been promoted from his previous role as Fred. Olsen’s e-business manager – in charge of the company’s website and social media communications – and will take responsibility for developing the brand and marketing strategy.

Having joined Fred. Olsen in 2012 as an e-business executive, Williams quickly progressed into a supervisory and then management role.

Williams said: “I am very excited by this new challenge and relish the opportunity to further develop our position as a market leader in smaller ship cruising.

“We have a great product which our guests love, strong brand awareness and an excellent team around me – all of which are vital in driving Fred. Olsen forward.”


Williams previously spent six years working as a marketing executive in the business travel sector for the Gray Dawes Group.

Justin Stanton, sales director for Fred. Olsen Cruise Lines, said: “I would like to congratulate Ben on his promotion, which is well deserved.

“He is an extremely motivated and highly capable individual, and his appointment comes at an exciting time for the company, with the launch of our innovative fly-cruise programme, together with our new European river cruise programme, which has captured the imagination of our guests.

“Ensuring we keep the benefits of cruising with Fred. Olsen in customers’ minds is key to the success of our business, not only for our own promotional activity but also to support our travel agent partners who sell the majority of our cruises.

“I have no doubt Ben’s drive and talent will help the business’ future development.”