Los Angeles Tourism is celebrating the culmination of a successful UK advertising campaign ahead of Brand USA Travel Week in London. 

The autumn campaign started in September and will run through to the end of October.

Adverts have appeared out-of-home, which included high-impact placements across London Waterloo, London Euston, and the wider London transport network, as well as search and social media ads.

Chief executive, Adam Burke, and Francine Sheridan, regional vice president, Europe & Middle East, at visited Oxford Street to see the largest placement at ‘The Cube’, a dynamic digital landscape seen by half a million consumers daily on Europe’s busiest shopping street. 

Burke said: “It’s fantastic to see the latest iteration of our Now Playing campaign burst to life across the UK, one of the most important markets for Los Angeles Tourism.

“Los Angeles is rolling out the red carpet and bringing the LA vibe directly to Europe’s busiest shopping street to create urgency and encourage travellers to visit our city on their next trip.”