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New tourism app from Discover Los Angeles

New tourism app from Discover Los Angeles

Discover Los Angeles has released the Discover LA app, a sleekly designed, pocket guide exclusively made for those looking to optimise their experience in the City of Angels.

Packed with rich content and tailored for those looking to explore the best of Los Angeles, the iOS app launch coincides with the start of the busy summer travel season.

An Android version is forthcoming.

Thematically synced to deliver personalised content based on weather, time and distance, the app culls suggestions from the city’s endless entertainment options - including world-class museums, diverse dining options, and captivating events.

“Our partnership with the LA County Arts Commission allows visitors and locals to have the best of Los Angeles at their fingertips,” said Don Skeoch, chief marketing officer, Discover Los Angeles.

“The Discover LA app is the first-of-its kind to utilise proprietary AI built to enhance the Los Angeles experience.

“Through smart technology, the app literally knows to serve up soup and indoor dining suggestions on cool days; the closest beaches and ice cream on warm days.”

The app was funded in part by a transportation improvement project grant from Metro.

“Arts and culture is thriving in Los Angeles County,” stated Laura Zucker, executive director, LA County Arts Commission.

“At any given moment, in every neighbourhood throughout our region, there are cultural events happening and we want to make sure everyone has access to them.”

A key feature of the app is a seasonal scavenger hunt to incentivise urban exploration, kicking off with an ice cream-themed crawl through the city.

The flavourful adventure lands visitors to some of the best parlours in town including Ginger’s Divine Creams in Culver City, Ihwamun in Little Tokyo and Salt & Straw in Larchmont Village.