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Discover Los Angeles launches #everyoneiswelcome campaign

Discover Los Angeles launches #everyoneiswelcome campaign

Discover Los Angeles, the city’s official destination marketing organisation, has unveiled a global initiative aimed at reinforcing the message to visitors that #everyoneiswelcome. The video, released on Discover Los Angeles’ social channels, uses a visual metaphor of paper planes, embodying patterns emblematic of countries around the world, which “fly” into Los Angeles.

Discover Los Angeles launches new international ad campaign

Discover Los Angeles launches new international ad campaign

21 February 2017 Videos

In a break with the traditional tourism advertising formula, Discover Los Angeles – the official destination marketing organisation for LA – isn’t selling the city in its latest global brand campaign. Instead, it’s selling the feeling of the city.