Millennium Hotels & Resorts has announced Franck Kermarrec has been appointed global chief marketing officer for the company.

Kermarrec joins Millennium from Hertz International, where he was leading their business and commercial strategy.

Prior to this, Kermarrec held a number of senior positions including head of global brand and commercial strategy at InterContinental Hotels Group, where he was integral in designing the strategy and turnaround plan of the global sales and marketing organisation, co-designing the relaunch plan of the IHG Rewards Club programme and strengthening the IHG brand portfolio.

Kermarrec, who speaks English, French and Spanish, will be based in the MHR London Corporate Office and will work with the Millennium Hotels & Resorts team to develop and implement a globally integrated marketing and branding strategy for the Millennium & Copthorne Group.

His responsibilities will include reviewing the present global brand portfolio and developing strategy for each brand, assisting in the development of the revenue management approach, refining strategies to improve profitability across revenue generation channels and developing ideas around brand development.

Kermarrec will be reporting to the interim group chief executive officer, Kian Seng Tan.

Commenting on Kermarrec’s appointment, Clive Harrington, chief commercial officer said: “We are thrilled to have Franck on board and believe that his extensive knowledge and experience of the travel and hospitality sector will be invaluable in developing the Global brand portfolio further.”