ITB Asia has opened in Singapore

ITB Asia has opened its doors at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.

There has been a significant interest in the MICE and corporate travel products, with over 85 per cent of attending buyers leveraging on the business matching platform to source for new destinations and travel products, and gain new industry knowledge.

“As we are witnessing a rise in travel demand amongst Asian buyers, we are constantly working with our exhibitors and partners to create new frontiers and provide the best business platforms for them to connect with the key decision makers in the MICE, corporate and leisure travel industry.

“To ensure high quality of buyers at our show, more than 60 per cent of our confirmed buyers are recommended through our exhibitors and partners.

“We have secured over 15,000 matched appointments and we anticipate more during the event,” said Katrina Leung, executive director of Messe Berlin (Singapore), the organiser of ITB Asia.

ITB Asia is now in its ninth year and this edition is the biggest with strong contributions from Indonesia, Finland and Japan who have increased their exhibition space by more than 60 per cent.

The biggest exhibitor is the ministry of tourism of the Republic of Indonesia with a record breaking booth space of 400sqm – the largest booth country representative in the history of ITB Asia in Singapore.

It also welcomes newcomers including Panama and Taiwan.

The three-day event also kicked off successfully with Google and Booking.com sharing about the impact of digital disruption and trends driving customer experience in travel in their opening keynote address. 

In addition, the event opened with a stimulating panel discussion by some of ITB Asia’s new partners such as CrescentRating and International SOS, who provided insights to the key corporate and consumer trends that are impacting the travel industry in Asia Pacific and how businesses can effectively engage with the different generation of travellers given the ever-changing travel landscape today.

ITB Asia is the leading travel trade show for the Asian market, taking place at Sands Expo & Convention Centre, Marina Bay Sands, from October 19th -21st. 

Find out more on the official website.