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IHIF 2017: Rezidor reveals latest Radisson Blu acquisition

IHIF 2017: Rezidor reveals latest Radisson Blu acquisition

Rezidor has reconfirmed its leading position in Europe with Radisson Blu, the largest upscale hotel brand featuring 186 hotels with almost 45,000 rooms in operation.

The ranking, published by MKG Hospitality-On, was revealed at the International Hotel Investment Forum 2017, currently taking place in Berlin.

“We are proud of the journey of our industry-leading brand.

“Iconic, stylish and sophisticated, Radisson Blu is a multi-award-winning, full service, upper-upscale brand delivering genuine and relevant guest experiences with a distinctive Yes I Can! attitude.

“Such a leading position confirms that the Radisson Blu brand, and Rezidor, are a most compelling solution to the needs of both guests and investment partners.

“We are confident to eventually lead the upper-upscale segment with Radisson Blu, outside of Europe, too,” said Elie Younes, chief development officer, Rezidor.

He added: “With an average GDP growth of 3.6 percent in 2015 and the rise of domestic tourism, Poland has become an important economic player in Europe and a focus country for Rezidor.

“Radisson Blu is the largest upscale brand in Poland also, amongst several other European countries.

“With a portfolio of 13 hotels already, we will strengthen our Polish portfolio together with our national and regional partners, and to actively support the country’s growing travel & tourism sector.”

The newly signed Radisson Blu Hotel, Sopot is Rezidor’s fourth resort in Poland, following Zakopane, Swinoujscie and Szklarska Poreba.

Sopot is one of the country’s most famous towns and is extremely fashionable, particularly in the summer months, as a top destination seaside resort town in the heart of Poland’s Tricity Metropole (Gdansk, Gdynia, and Sopot).

The Radisson Blu Hotel, Sopot will be located just 250 metres away from the Baltic Sea Beaches and provide easy access to the Gdansk Business District as well as Gdansk’s Old Town.