Hotel Indigo, the industry’s first branded boutique hotel, today announced it will open in Phuket, Thailand.

This is Hotel Indigo’s second development in Thailand and the first boutique in a resort destination globally.

The upscale Hotel Indigo boutique brand is part of InterContinental Hotels Group (IHG), who will manage the resort on behalf of owner and operator, Tiansin Property Development Co., Ltd.

Conveniently situated only 15 minutes away from the Phuket International Airport, the new resort will be built at the northern end of the island on Nai Thon Beach, one of the few remaining tranquil and natural environments. Boasting beachfront access to one of the best beaches available, guests will enjoy crystal clear waters while relaxing amidst the exclusivity and privacy the location offers. Hotel Indigo Phuket Naithon Beach Resort is expected to open 1 June, 2014.

“Globally, we are aggressively expanding Hotel Indigo’s distribution - our focus is on bringing our newest and fast growing Hotel Indigo brand into markets where there is demand, with current developments in key cities like New York, Hong Kong and Bangkok, where the first Hotel Indigo in Thailand will be located. The favourable business environment in Phuket, one of our key resorts markets in the region, makes this an ideal partnership with Tiansin Property Development Co., Ltd.” shared Jan Smits, Managing Director of IHG Asia Australasia.

He continued, “Nai Thon beach is a beautiful neighbourhood that reflects a different side of Phuket most tourists are not exposed to. We have no doubt that Hotel Indigo Phuket Naithon Beach Resort, through its personal service and design influenced by local surroundings, will offer visitors a distinctive resort experience.”

Hotel Indigo pioneers a new concept targeting upscale travellers who seek a unique lodging experience. Each hotel is inspired by its local neighbourhood and aims to represent its culture, character and history. Hotel Indigo Phuket Naithon Beach Resort will be a low-rise development housing 120 rooms and 15 villas, with a comprehensive list of facilities such as an all-day dining restaurant and bar, swimming pool and spa. Incorporating local art, materials and fabrics throughout the space, the resort will be stylish, yet refreshingly local.

Mr. Boonsin Ekphaiboon, Managing Director of Tiansin Property Development Co., Ltd. said, “The Hotel Indigo brand gives us an opportunity to present what will be an appealing option to first-time visitors and at the same time, something fresh and different even to tourists who are Phuket regulars. With its distinct design concept supported by the reliability of IHG’s management system, we are confident in the business potential of Hotel Indigo Phuket Naithon Beach Resort.”

Established in 2004, Hotel Indigo offers guests the individuality and intimate service associated with boutique hotels, paired with consistency and peace of mind they get from staying with the world’s largest hotel group. No two properties are the same anywhere in the world, ensuring guests receive a different experience every time they stay.

Globally, there are 38 Hotel Indigos and the brand continues to expand in major cities such as Madrid, Vancouver, Mexico City, Glasgow and Liverpool. In Asia Pacific, Hotel Indigo made its debut late last year with the impressive Hotel Indigo Shanghai on the Bund, and will soon see openings in Taipei and Bangkok, amongst others.