Ski company heavyweights Thomas Cook, TUI Ski, TUI Travel PLC and Scott Dunn are among the many tour operators already signed up to take part in the inaugural International Ski Travel Market.

The event will take place in Austria on March 17th-18th 2014.

Organised by Reed Travel Exhibitions, the world’s leading events organiser in the travel and tourism industry, ISTM will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 leading outbound ski tour operators in an exciting programme of pre-arranged appointments.

Other companies already registered to send their top buyers to purchase products from ISTM exhibitors include Powder Byrne International, The Luxury Chalet Collection, Scott Dunn, Halsbury Travel, FreshTracks, TUI Ski, TUI Travel PLC, Ski Unlimited, Exclusive Tours and Thomas Cook AG.

Peter Grimster, exhibition manager, Reed Travel Exhibitions, noted: “The two-day programme for ISTM includes pre-scheduled appointments, a selection of topical industry seminars and networking opportunities that together ensure buyers and exhibitors get the most from this exclusive forum.”