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Europcar signs latest Premier League partnership with West Brom

Europcar operations director, Robert Shaw, left, joins West Bromwich sales director Adrian Wright, centre, and regional director for Europcar South, Sharon Tuckwell

Europcar is giving West Bromwich-based businesses and residents even easier access to its services with the opening of a dedicated location at The Hawthornes Stadium, home of West Bromwich Albion FC.

Giving the local community convenient access to car and van hire, the new Europcar branch is located within easy access of the club ticket office.

With Europcar’s friendly staff on hand to provide assistance, car and van hire is fast and easy for West Bromwich locals.

“In the heart of the West Midlands, West Bromwich Albion offers Europcar the perfect location to further enhance our regional network, offering quality car and van hire services to more people than ever,” explained Ken McCall, managing director, Europcar UK Group. 


“As a founding member of the Football League and a club with a strong local fan-base we are excited about the opportunities this new partnership provides.”

The new branch expands Europcar’s nationwide network bringing convenient access to a range of vehicle hire services including one-way rentals.

Plus, reflecting Europcar’s strategy of working with football clubs around the UK, the new partnership with West Bromwich Albion FC also includes stadium and perimeter advertising at the Club.

Adrian Wright sales director of West Bromwich Albion, commented: “Our partnership with Europcar brings our fans and local businesses better access to fast and flexible car hire services.

“As a leading brand, Europcar’s in-stadium presence also offers us exciting new opportunities, harnessing its experience in the football industry for our mutual benefit.

“We are proud to welcome Europcar to West Bromwich Albion’s growing portfolio of partners.”