Customers the world-over can now enjoy and benefit from a whole new approach to car hire, as Europcar, the leading car hire company in Europe, showcases its new brand positioning, ‘Moving your way’.

Europcar has evolved its services, processes and communications to focus on customers’ ever-changing mobility needs.

‘Moving your way’ conveys Europcar’s total commitment to the customer and to shaping a better future for customers’ mobility.

The new ‘Moving your way’ identity can be seen on Europcar’s marketing campaigns and its newly designed website which provides a more intuitive and richer booking process to enhance the car hire experience from start to finish.

“Our new brand promise, ‘Moving your way’, demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives. Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car hire for the complete mobility experience.

“However you choose to move, Europcar will move for you and with you,” explained Ken McCall, managing director, Europcar UK Group.

As part of the ‘Moving your way’ positioning, a new logo has been designed to symbolise mobility and to act as a quality stamp on all Europcar sub-brands and offers.

This new brand identity has been introduced in all major European cities through advertising and marketing campaigns as well as on truck panels.

New Europcar locations will be opened featuring this new logo whilst existing locations will be progressively redesigned with the new identity.

Europcar is considered the World’s Leading Car Hire by the World Travel Awards.