Motor Valley Fest, the free event celebrating Italian motoring excellence, will return to Emilia Romagna from 2-5 May, 2024.
The sixth edition of the festival will once again take place in Modena, the capital of the most famous Motor Valley in the world. This event, which has attracted thousands of classic car and motor enthusiasts since its first edition, allows attendees to discover where the fastest cars and motorbikes in the world are “born” and to experience Italian motoring excellence first-hand through a series of dedicated events for the public and professionals.

The “Innovation & Talents” format, a comparison between the supply and demand of new and alternative auto industry concepts, will return along with networking events, such as conferences and round tables with leading national and intenrational speakers to talk on the future of the automaotive industry. There will be many public events throughout the city, with open museums, parades, car and motorbike rallies, and cultural, food, and wine events. Each will give life to a large and exciting festival spread across the streets and squares of Modena.

“After the success of the previous editions, Modena and Emilia Romagna are preparing for the sixth edition of the Motor Valley Fest, a truly unique international event, and a widespread festival which attracts enthusiasts and visitors from every country to our territories,” said Stefano Bonaccini, President of the Emilia Romagna Region. “The event also allows us to look to the future and the challenges that await us, such as the energy transition, an objective which here in the global Motor Valley, unique brands such as Ferrari, Lamborghini, Pagani, Dallara, Ducati, and Maserati, just to name a few, have been working on for some time.”

“Modena and Emilia Romagna have established themselves as not only the capital of engines, speed, innovation, and research but also, thanks to investments in recent years, the hub for advanced automotive training,” Mr. Bonaccini continued. “The Motor Valley is home to a supply chain made up of over 16,000 companies employing tens of thousands of workers. The region has four international racetracks, six specialized training centres, 13 themed museums, 18 collections, 10 sector operators, and 188 sports teams. It is a also well-known and consolidated tourism brand. We are preparing to welcome anyone who wants to discover and learn about Emilia Romagna, its excellence, and its beauty”.

“Even in the sixth edition, the Motor Valley Fest will offer us a look at the future of the automotive industry, exploring what the revolution of electric, hydrogen, autonomous, and assisted driving vehicles means,” explains the mayor of Modena, Gian Carlo Muzzarelli. “It is an opportunity for discussion at an international level, which is very useful for our companies, and for many young people, as it represents a great opportunity to learn about innovation during meetings organised with universities. As in previous editions, Modena will be able to welcome tourists and enthusiasts to admire authentic technological works of art together with the artistic and architectural ones that the historic centre of the city offers”.

For more information on Motor Valley Fest, visit www.motorvalley.it

For further information on Emilia Romagna, please visit www.emiliaromagnaturismo.it/en