Cyprus tourism launches new UK media campaign
The Cyprus Tourism Organisation has begun 2013 with the launch of a spring advertising campaign which will be rolled out across both TV, radio as well as gracing the side of taxis nationwide.
Renowned for its diverse offering, The Cyprus Tourism Organisation’s campaign features the tagline ‘Cyprus in Your Heart’, showcasing the island’s diversity – from ancient cities to rural havens, beaches to mountains, gourmet delicacies to holistic retreats – an offering that continues to draw British visitors year-on-year.
Created following the success of 2012’s campaign, this year’s new approach will be able to be seen and heard across the country’s key cities.
Advertisements will be screened throughout January, February and December across all BSKYB, ITV Network and Media Icon channels - including Sky, Sky Living, MTV, National Geographic, ITV, E4, Film 4 and Dave.
The radio campaign will be aired on selected commercial stations in two instalments – the first from March until April covering the regions of London, Manchester, Birmingham, Glasgow and Newcastle, and the second in November for the London region only.
Key radio stations will include; Capital FM, Metro Radio, Magic, Gold and LBC.
Orestis Rossides, director of the CTO office in London, said: “Advertising activity during this period usually proves very effective in inspiring visitors to book their getaways early, as holidaymakers look for sun-drenched destinations to counterbalance the grey skies of a British winter.
“Now, with our new and improved campaign, we aim to delight the British public across the TV and radio air waves as well as taxis – all proven tools to effectively convey messages to a large audience.”