Travel Corporation Africa Division chief executive Lucille Sive, Lion World Travel president Brad Ford, and Leeann Phayre-Mallo, director, product and operations, Lion World Travel, will take up their new roles with immediate effect

Travel Corporation has announced two senior promotions in its adventure division.

Lucille Sive has been promoted to The Travel Corporation Africa Division chief executive, while former Contiki president Brad Ford will take up the role of president with Lion World Travel.

Sive has been at the helm of award-winning Lion World Travel, the affordable luxury Africa safari specialist, for more than 30 years.

In her newly created role, she will be responsible for the continued growth and development of the Lion World Travel and African Travel brands in Canada and the United States.

“I am honoured to be recognised by Brett Tollman and the Tollman family for my contribution in such a meaningful way.

“I am pleased to continue to offer my experience and passion to the dynamic teams of the Lion World Travel and African Travel brands, and look forward to contributing to the future success of TTC’s Africa offering,” said Sive.

Fresh off a five-month sabbatical traveling the globe, Ford joins Lion World Travel as president, working closely with Sive.

Ford is a travel industry executive with 20 years experience, and has travelled and worked across South Africa, Kenya, Tanzania, Botswana, Egypt and Zimbabwe.

Prior to his new appointment, Ford had led Contiki Canada, the globally renowned best youth travel company, part of TTC since 1989, for more than six years.

“I am delighted to work with Lucille in her new role.

“Her mentorship and direction will be invaluable,” said Ford.

“For more than 50 years, Lion World Travel has distinguished itself as the leader in the affordable luxury Africa safari category, and I recently had the opportunity to experience Botswana and Zimbabwe in superb style with Lion World Travel.

“I am very excited to join a team that far exceeded my own expectations in delivering luxury Africa in style.” 

Also promoted is long-time Lion World Travel executive Leeann Phayre-Mallo to director, product and operations.

Leeann will now oversee all Lion World Travel business processes, customer engagement and product delivery to travel agent partners and clients across North America.