Contiki launches domestic short breaks for young travellers
Youth travel expert Contiki has launched a new series of active, outdoor and city breaks around the UK for 2021.
The move comes as 71 per cent of its surveyed UK audience say they are making more plans to travel domestically in 2021.
Of these respondents, 38 per cent named Scotland as a destination they planned to visit, and almost 15 per cent wanted to experience the English National Parks such as the Lake and Peak Districts.
Following the sell-out success of two wellness weekends launched in summer 2020 - Surf and Yoga in Devon and Wilderness Glamping in Wales - Contiki has introduced nine new short domestic trips, from city breaks to countryside escapes, aimed specifically at the UK youth market.
Many of the new trips form part of Contiki’s new Detour range, a series of small group, themed and locally hosted immersive short breaks, often with an opportunity to learn a new skill, with each one designed to allow travellers to ‘detour’ beyond the ordinary.
Given the small group size (minimum eight, average 15), these trips also offer the perfect opportunity for groups of friends to book out an exclusive departure just for themselves after many months of being apart, providing additional earning potential for agents to capitalise.
Donna Jeavons, sales and marketing director for Contiki UK & Europe, said: “When government restrictions lifted somewhat last summer, we dipped our toe in the domestic water with two new short breaks, a surfing and yoga weekend in Devon and a wilderness glamping trip in Wales.
“They were a sell out, so on the back of that success, and given continued uncertainty around international travel options this summer, we’re really excited to bring to market a wider selection of immersive trips allowing young UK travellers to explore their own backyard in the hands of local experts.”