Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts, today announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, October 5th-8th.

Through this exclusive sponsorship, Brand USA will reach airlines, airports and tourism authorities from 125 countries increasing visibility and awareness through branding and networking opportunities, editorial coverage, speaking engagements and digital media outreach.

“With the exception of our border countries - Mexico and Canada - all international travellers to the United States fly.

“Routes provides Brand USA a platform for Air Team USA to engage with key influencers and stakeholders in the aviation industry,” noted Chris Thompson, president, Brand USA.

“Brand USA’s new initiative, Air Team USA, was created to give US suppliers the ability to reach the airline industry through cooperative partnerships.

“As a result of these collective efforts, US suppliers have the opportunity to participate in international aviation events like World Routes Development Forum, which may have otherwise been cost prohibitive.”

Air Team USA will develop cooperative opportunities to engage tour operators, travel agents and consumers with programs that will increase seat sales and ultimately visitation to the US.

Air Team USA will work directly with domestic and international airport as well as their local tourism authorities to maximize airline efficiency for flights to and from the USA.