Choice Hotels’ Ascend Hotel Collection is stepping up its global expansion with the announcement that two boutique hotels have joined the portfolio. These properties are the gibson hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement was made to industry insiders at the 19th annual meeting of The Lodging Conference in Phoenix, Arizona.
Ascend Hotel Collection is a portfolio of upscale independent hotels with rich local character. With its latest additions, the group now has 108 properties in North America, Europe, the Caribbean and Australia.
“Ascend Hotel Collection continues to gain prominence as it grows internationally,” said Michael Murphy, senior vice president of upscale brands at Choice Hotels International. “The Collection offers hoteliers and guests the best of both worlds – a unique, upscale experience coupled with the backing of one of the world’s largest hospitality franchisors. With each property offering its own local flavor and an uncompromising commitment to service, these newest member hotels align perfectly with our distinctive portfolio.”
Since the beginning of this year, Ascend Hotel Collection has opened 38 hotels, many in top business and leisure destinations like Napa Valley, Miami and Cape Cod. Newly signed agreements call for continued growth during the next two years internationally and in key domestic markets, including New York City and the Caribbean.
Members of Ascend Hotel Collection maintain their individuality while being able to leverage Choice Hotels International’s robust global distribution, sales, marketing and technology platforms. Member hotels also benefit from Choice Privileges, one of the industry’s fastest growing guest loyalty programs.