Ascend Collection News
Choice Hotels International Marks 15 Years Since Creating the ‘Soft Brand’ Segment
Innovative and flexible option shifted the hotel landscape to benefit owners and travelers alike
Choice Hotels Ascend Hotel Collection expands Carribean portfolio
The Ascend Hotel Collection from Choice Hotels International is continuing its Caribbean growth with the addition of the elegant 25-room Opus Hotel in Georgetown, Guyana on the coast of South America to its growing list of unique upscale properties. The Opus is the twelfth hotel in Choice Hotels’ Caribbean portfolio.
Ascend Hotel Collection continues global expansion
Choice Hotels’ Ascend Hotel Collection is stepping up its global expansion with the announcement that two boutique hotels have joined the portfolio. These properties are the gibson hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement was made to industry insiders at the 19th annual meeting of The Lodging Conference in Phoenix, Arizona.
New Ascend Collection Marketing message puts focus on Guests
The Ascend Collection membership program from Choice Hotels International, Inc. unveiled a bright new look today at the company’s annual conference in Las Vegas.
Ascend Collection creates dedicated membership development team
The Ascend Collection membership program from Choice Hotels International is poised for record growth in 2012 with the creation of a dedicated membership development team, comprised of hospitality industry veterans Bill Balletto, Joe Dreiske, Dennis Wynn and Jose Salvador Icaza.