Quality Inn, the founding brand of Choice Hotels International, Inc. and the first franchise hotel chain in the United States, celebrates its 85th anniversary by reflecting on its many accomplishments. With more than 1,800 hotels open around the world, including a record 44 openings this year alone, Quality is still one of the fastest-growing midscale brands in the industry*. Today, one in four midscale properties in the U.S. is a Quality Inn, a testament to its enduring legacy of delivering exceptional value to both hotel owners and guests.

As it marks this milestone, the brand continues to evolve and embrace innovative solutions that cater to current travelers’ demands and consistently deliver the high standards of service that have made Quality a leader in the hospitality industry.

To reinforce its commitment to supporting owners and elevating guest experiences at Quality properties, Choice has implemented design and service initiatives that have driven higher guest satisfaction scores and have grown the brand’s appeal among consumers. Feedback from more than 24,000 customers earned Quality recognition in Newsweek’s 2024 ‘Best of the Best’ list, which highlights the most reputable brands based on brand image, reliability of service and trustworthiness, among other metrics. It also made Newsweek’s 2025 “Best Customer Service” list in recognition of its ability to consistently satisfy high customer expectations. 

“From being the first hotel brand to offer 24-hour desk service to offering hot breakfasts, Quality Inn has always been an industry trailblazer and has continued to evolve to meet travelers’ changing preferences and drive the best value for hotel owners. It’s a key reason why Quality remains a magnet for first-time investors almost a century on,” said Judd Wadholm, Senior Vice President and General Manager of Core Brands, Choice Hotels International. “As we look toward the future, we are setting the bar even higher for Quality. We are committed to continuously strengthening the brand and giving owners the tools to satisfy customer’s high expectations and help drive even greater revenue.” 

The company in recent years introduced Q Design Solutions, which offers franchise owners cost-effective, turnkey room design options that ensure a clean, welcoming aesthetic in guestrooms, breakfast areas and lobbies. From furniture to flooring, these fresh design updates were created following guest testing and a hotel pilot program. The design options have received great guest and owner reception in hotels that have adopted this design package. Owners have already seen a return on their investment through increased Likelihood to Recommend (LTR) ratings.

Choice has also introduced Q Service, a specialized training program that equips franchise owners with the tools to deliver better guest experiences that couple with Quality brand hotels “Value Qs”: 

Q Bed: Fresh linens, fluffy pillows, and plush blankets
Q Breakfast: Complementary hot, fresh, and healthy breakfast selections
Q Shower: Bright and roomy showers with multi-setting showerheads
Q Service: Professional, responsive, and friendly staff
Q Essentials: Free Wi-Fi, coffee and tea selections, and in-room refrigerator
With these latest investments, Quality maintains its status as a leader in hospitality 85 years since its inception and continues to attract first-time franchisors and grow its footprint nationwide.

Guests can visit Quality hotels in a growing number of markets including Nashville, Tennessee, Columbia, South Carolina and Southern California. They can book a stay at these properties through Choice Privileges, Choice’s award-winning loyalty program. Sign up to become a member.

*(According to recent STR data.)