Anguilla has begun celebrating Caribbean Tourism Month under the theme ‘One Sea, One Voice, One Caribbean’.
The program, which is endorsed by the Caribbean Tourism Organisation, seeks to create opportunities to raise awareness among the people of the Caribbean as to the importance of tourism to the development of the region.
Caribbean Tourism Month also hopes to generate media coverage of the Caribbean tourism product and each destination’s local tourism product while celebrating the diversity of the regional tourism product.
In speaking to the decision to introduce the region’s first Tourism Month, Communications Specialist with the CTO, Johnson Johnrose noted: “In the past, we observed Caribbean Tourism Day on the first Tuesday in November, but some countries found it difficult to plan around that day.
“A month allows them the flexibility to organise accordingly.”
Anguilla’s program of activities for the month have been organised under the sub-theme, Partnerships: the Key to Success.
Several CTO member countries have planned – or are planning – activities in observance of the month.
Both St. Kitts and Grenada, which, in the past organised tourism awareness programmes in October have moved the programmes to November in keeping with Caribbean Tourism Month.
Commemorative activities will also be observed in the Bahamas and Tobago.
As part of the overall programme, CTO has organised a number of media broadcasts which will air throughout the region on matters pertaining to tourism.
For more information head over the official Caribbean Tourism Month website.