Minor Hotel Group is set to re-flag one of its owned properties, the Four Seasons Bangkok, to its luxury Anantara brand.

Located in prestigious Rajadamri in central Bangkok’s Siam district, Anantara Siam Bangkok Hotel & Spa will join the brand’s Thailand portfolio on March 1st 2015.

Minor Hotel Group will make a significant investment to enhance the hotel.

Strategically located in the heart of central Bangkok, opposite the Royal Bangkok Sports Club, the hotel is within close proximity to the main business, nightlife and shopping districts, Lumphini Park, and many of the city’s key cultural attractions, providing the ideal base for the business or leisure traveller.

Facilities at the 354-key hotel, which has become a preferred destination for luxury travellers, include seven restaurants and bars, a spa, a gym and an outdoor swimming pool.

For business guests, extensive meeting and event rooms offer flexibility for large and small events, with the ballroom seating 400 for a dinner dance and 550 in theatre style.

The general manager of Anantara Siam Bangkok Hotel & Spa will be Titiya Chooto, who is currently general manager at Four Seasons Resort Chiang Mai and before that was hotel manager at Four Seasons Hotel Bangkok, hence bringing considerable experience and knowledge of the property with her to the new role.

For William Heinecke, chief executive and chairman of Minor International, the rebrand of this prestigious hotel is the culmination of a life-long dream to operate a flagship property in the heart of the Thai capital.

Anantara was founded by Heinecke and was launched in 2001 as part of a long term strategy for MHG to develop its own brand offering discerning travellers unique experiences of indigenous luxury in some of the world’s most enchanting destinations.

Since the brand’s launch it has now grown to a portfolio of over 30 highly acclaimed properties in eight countries, with a strong future pipeline of over ten hotels and resorts.

Built in 1978, the property launched as a Peninsula hotel prior to being sold to Regent Hotels in 1982.

Four Seasons assumed management of the hotel following its acquisition of Regent Hotels in 1992.

The Regent Bangkok was owned by Rajdamri Plc, which Minor Hotel Group acquired 100 per cent of in 2001.

The hotel was then rebranded as Four Seasons Hotel Bangkok in 2003.

Heinecke commented: “Owning this prestigious hotel in the heart of Bangkok and working with the fantastic team during its time as Four Seasons Bangkok has been an amazing journey.

“I am looking forward to continuing the journey in the next stage of this property’s life as Anantara Siam.”