Shannon Creado will head up the Anantara India sales office

Anantara Hotels, Resorts & Spas has opened a global sales office in the city of Mumbai, India.

The newly appointed regional director of sales for India, Shannon Creado, will be based there with a remit to promote Anantara’s leading luxury portfolio to the hugely growing and as yet largely untapped market of India.

The opening of the new office in India is a strategic move for Anantara in this key emerging market.

With India’s position as one of the BRICS nations, the potential from the Indian market is huge and this new sales office and sales appointment will strengthen Anantara’s position to maximise the opportunities from this market.

Michael Marshall, senior vice president commercial operations for Minor Hotel Group, commented: “This is a key move for Anantara.

“We have seen the gradual increase in Indian guests at our properties but realise there is potential for many, many more.

“We are keen to invest in this market and are confident that our new sales efforts in India will soon pay dividends.”

Creado joined Anantara in November 2010 as director of sales and marketing for Anantara Phuket Villas in Thailand, where he did an outstanding job in promoting and positioning the resort. 

A native Indian, from Goa, he started his career in hospitality in the early nineties in an operational role with Park Plaza Hotels in India.

Anantara is presently in the running for the title of Asia’s Leading Hotel Brand at the World Travel Awards.