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New Starwood brand makes Latin America debut with opening of Aloft Bogota

New Starwood brand makes Latin America debut with opening of Aloft Bogota

Starwood Hotels has introduced its Aloft brand to South America for the first time with new openings at Aloft Bogota Airport in Colombia and Aloft San Jose, Costa Rica.

The South American premiere means the brand is now represented on four continents.

Designed for the next generation of traveller, Aloft offers urban-influenced, modern and vibrant design – along with a tech-savvy sensibility and social guest experience – at an affordable price point.

With more than 55 properties now open worldwide, Aloft has enjoyed the fastest launch in hospitality-industry history and has pursued global growth right out of the gate.

Aloft Bogota Airport features 142 loft-like rooms, along with the smart technology and social atmosphere that has made Aloft a worldwide hit.

Guests are able to meet and mingle with friends at Aloft’s buzzing w xyz bar and happening re: mix lounge.

The hotel also features the hugely popular Aloft signature amenities, including re: fuel by Aloft, its 24/7 pantry, and re:charge, Aloft’s 24/7 gym.

Aloft San Jose is also a bold new hotel located in Lindora, one of San Jose’s most dynamic business and entertainment districts.

The hotel features 150 loft-like rooms and over 1,840 square feet of meeting space, in addition to Aloft’s signature amenities re: mix lounge and w xyz bar. Aloft San Jose offers business and leisure traveller’s easy access to the Juan Santamaría International Airport, located a mere ten minutes away.

The hotel is conveniently located in the Forum II office park, perfectly positioned for work and play near the Escazú district and across from Momentum Plaza.

Both properties are owned and developed by Bogota-based Terranum Hotels.

“As Aloft has redefined the hotel category in the markets in which it operates, demand for the brand from both travellers and developers has been unbelievably high,” said Brian McGuinness, senior vice president of specialty select brands for Starwood.

“In markets as sophisticated as Colombia and Costa Rica, we think Aloft’s design and tech positioning has enormous potential, so we’re especially excited to have opened our first Latin America properties in Bogota and in Costa Rica’s San Jose.”