Starwood Hotels & Resorts Worldwide, Inc., along with Silver Hotel Group, today announced the debut of its new destination sensation brand, Aloft Hotels, in the Greater Toronto Area with the opening of Aloft Vaughan Mills.

Located in Vaughan, the hotel is the second Aloft hotel in Canada, joining the Aloft Montreal Airport which debuted as the world’s first in 2008. Aloft is the sizzling “style-at-a-steal” brand from Starwood that’s rocked the hotel industry. With more than 55 properties now open worldwide, the brand is designed to appeal to the digital generation and brings modern, vibrant design at an affordable price point. The momentum for the brand will continue in Canada as Aloft Calgary University will open in early 2013 as one of the first hotel conversion projects for the brand.

“We’re excited to add another Aloft hotel in Canada, where it all began just four years ago,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Aloft Vaughan Mills will shake-up the traditional mid-market hotel category which makes it perfectly suited for the Greater Toronto Area.”

Industry changing initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design and social guest experience, with the buzzing re:mix lounge and w xyz bar. Select Aloft hotels within the portfolio have earned designations in TripAdvisor’s 2012 “Top 25 Trendiest Hotels in the World” rankings.

“We are excited to open our second Aloft Hotel in Canada and to bring the experience to the Greater Toronto Area,” said Deepak Ruparell, President of Silver Hotel Group. “The Aloft brand is a great match for the growth in this area and our team is energized about bringing a fresh lodging option to visitors to Toronto.”

Featuring 131 loft-like guest rooms, Aloft Vaughan Mills will be just steps from the Vaughan Mills Shopping Centre, in the heart of unrivalled luxury shopping, dining and world-class entertainment, and boasts atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM lounge and w xyzSM bar. Spacious guest rooms feature Aloft’s signature ceilings of nearly three metres high, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa(R) products. Designed with the digital generation in mind, Aloft Vaughan Mills has fast and free wireless internet access throughout the whole hotel, including all guest rooms. Each room is also equipped with a unique plug-and-play connectivity solution which connects most electronic devices to the 42’’ flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.

Guests will be able to de-stress and re-energise in the re:chargeSM fitness centre and SplashSM pool and grab a bite to eat at re:fuel by AloftSM, a one-stop, 24-hour grab-and-go food and beverage area, offering sweet, savoury and healthy food, snacks and drinks.

For work meetings, training courses and presentations, the hotel’s three Tactic meeting rooms are equipped with the latest generation of audio-visual hardware, providing the perfect creative space for groups of up to 15 people.