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All Nippon Airways taps into UK market

All Nippon Airways taps into UK market

Japanese carrier All Nippon Airways has opened up its ‘Is Japan Cool?’ campaign to UK travellers with a new series of short films on the Japanese islands of Okinawa.

In its new campaign ANA has captured the popular experiences Okinawa has to offer in a collection of online videos entitled “Is Okinawa Cool?”

This is the second video installment of ANA’s “Is Japan Cool?” campaign, which began earlier this year with videos showcasing Tokyo’s top attractions.

The airline’s mini films encourage users to be interactive and vote “cool” or “not so cool” via the website whilst also sharing the destination with their friends on Facebook, You Tube and Twitter.