Hilton Worldwide has signed a global partnership with Japan’s airline, ANA, to introduce cutting-edge airline lounges and in-flight services that will raise the bar for the travel and hospitality industries worldwide.

The initial phase of this alliance will run between June 1 and August 31, 2015 and is designed for both Japanese and international travelers to “Experience More” of the renowned Hilton hospitality when they next travel through the ANA Haneda or Narita lounges or embark on a flight from Tokyo to Honolulu.

“The partnership between Hilton and ANA delivers enhanced experiences for travelers on the ground and inflight by providing touches of Hilton and ANA hospitality every step of the way.”

The Hawaiian-focused Hilton X ANA “Experience More” partnership, which will last until 2017, is the start of a three-phase collaboration between two of the most recognized brands in the hotel and aviation industries. Hawaii was selected as the first destination to kick start the program, as it is one of the most popular holiday destinations for the Japanese and the campaign period sits within the summer peak season travel period.

“As frequent travelers ourselves, we understand how tiring long-haul flights and waiting in transit for a connecting flight can sometimes be. Hilton believes that travel should be enriching and enjoyable, from the moment a traveler steps into the airport, to the moment the traveler arrives back at home, including the lounge, in-flight, and hotel experiences,” said Mark Liversidge, vice president, marketing, Asia Pacific, Hilton Worldwide. “The partnership between Hilton and ANA delivers enhanced experiences for travelers on the ground and inflight by providing touches of Hilton and ANA hospitality every step of the way.”

“Hawaii is a favorite destination for Japanese travelers, and our customers always look forward to their leisure trips, even before they board their flights. Last December, we enhanced service offerings on our Honolulu routes, and in July of this year we will be adding another flight between Narita and Honolulu. Our partnership with Hilton elevates the excitement for our customers, and we hope our partnership will leave an impression to last until the next time they book a flight to Hawaii with us again,” said Toshitaka Watanabe, Senior Vice President, CS & Products Services, ANA.