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The Guinness Storehouse: An Award-Winning European Tourist Attraction

The Guinness Storehouse: An Award-Winning European Tourist Attraction

Nestled in the heart of Dublin, Ireland, the Guinness Storehouse stands as an iconic testament to the rich history, heritage, and craftsmanship behind one of the world’s most famous beverages – Guinness.

This seven-story masterpiece has garnered acclaim as a premier European tourist attraction, captivating visitors with its immersive experiences, captivating storytelling, and, of course, the opportunity to savor a pint of the black stuff in the Gravity Bar, which offers panoramic views of the city.
The Guinness Legacy

To understand the significance of the Guinness Storehouse, one must first appreciate the legacy of Arthur Guinness, who in 1759 signed a historic 9,000-year lease for the St. James’s Gate Brewery in Dublin. This momentous decision paved the way for the creation of one of the world’s most iconic brands, Guinness. Over the centuries, the brewery became a symbol of Irish excellence, and its story is intricately woven into the fabric of Ireland’s history and culture.

Architecture and Design

The Guinness Storehouse, designed by the London-based architectural firm BDP, is a remarkable blend of old and new. Housed within the original St. James’s Gate Brewery building, it seamlessly marries historic industrial architecture with modern design elements. The exterior, with its iconic black and white color scheme, pays homage to the famous pint, while the interior boasts a contemporary feel.


The building is shaped like a giant pint glass, with seven floors representing the seven stages of the brewing process. Visitors are greeted by a striking glass atrium, designed to resemble the head of a freshly poured Guinness pint. This architectural marvel sets the stage for the immersive journey that awaits within.

The Visitor Experience

One of the key factors that make the Guinness Storehouse an award-winning attraction is the immersive and interactive visitor experience it offers. Each floor of the storehouse is dedicated to a different aspect of the Guinness story, from the ingredients used in brewing to the iconic advertising campaigns that have made the brand famous worldwide.

The Ingredients: The journey begins on the ground floor, where visitors are introduced to the four main ingredients of Guinness – water, barley, hops, and yeast. Interactive displays and multimedia presentations provide insights into the sourcing and quality control of these ingredients.

The Brewing Process: As visitors ascend through the floors, they are guided through the brewing process, learning about mashing, fermentation, and maturation. This educational experience allows guests to appreciate the craftsmanship behind each pint.

The Cooperage and Transport: The Guinness Storehouse also pays tribute to the skilled coopers who craft the iconic wooden barrels used to store and transport the beer. Visitors can witness coopering demonstrations and explore the history of beer transportation.

Guinness Advertising: Perhaps one of the most celebrated aspects of Guinness is its advertising campaigns. The storehouse dedicates a floor to the evolution of Guinness advertising, showcasing iconic advertisements and the famous “Guinness Book of Records.”

Arthur’s Bar: After immersing themselves in the history and craft of Guinness, visitors can take a break at Arthur’s Bar, where they can learn to pour the perfect pint under the guidance of an expert.

The Gravity Bar: The climax of the Guinness Storehouse experience is the Gravity Bar. Located on the seventh floor, it offers 360-degree views of Dublin and the surrounding countryside. Visitors are rewarded with a complimentary pint of Guinness, complete with a stunning backdrop.

Awards and Recognition

The Guinness Storehouse has not only captured the hearts of millions of visitors but has also earned numerous awards and accolades. Some of the notable recognitions include:

World Travel Awards: The Guinness Storehouse has been named “Europe’s Leading Tourist Attraction” multiple times, cementing its status as a must-visit destination on the continent and has this year been nominated in the European Ceremony of the World Travel Awards for Europe’s Leading Tourist Attraction 2023 and Europe’s Leading Beer Tour Visitor Experience 2023.

Tripadvisor Travelers’ Choice Awards: It consistently ranks high on Tripadvisor’s list of top attractions, based on traveler reviews.

Thea Award: The Themed Entertainment Association (TEA) awarded the Guinness Storehouse with a Thea Award for Outstanding Achievement, recognizing its excellence in visitor experience and storytelling.

The Guinness Storehouse is more than just a brewery; it’s a living testament to the enduring legacy of a brand that has captured the hearts of beer enthusiasts worldwide. Its innovative approach to storytelling, immersive exhibits, and stunning architecture have earned it a well-deserved place as an award-winning European tourist attraction. Whether you’re a beer aficionado or simply curious about the history of a global icon, the Guinness Storehouse offers a captivating experience that celebrates the art and science of brewing and the enduring spirit of Ireland.