Hotel management group Rotana has outlined an ambitious four year expansion strategy, with plans to grow the group’s portfolio to over 70 properties.

Focusing on the Middle East and North Africa, the move is the result of new management agreements for properties in Egypt, Jordan, Oman, Iraq, Qatar, the United Arab Emirates and Saudi Arabia.

“Year after year, Rotana is gaining strength and positioning itself as an industry leader within the region,” explained Rotana chairman Selim El Zyr (pictured below).

“This is part of our strategic aim to have a property located in every key city in the Middle East and North Africa, a goal steadily being achieved through careful long-term planning and timely action.”

With management contracts now in place for a number of properties under construction, Rotana is certain that, as long as the company is able to manage growth efficiently, there is the scope to take up further properties in the coming years.

Where Next?

In May this year Rotana will open Centro Barsha, the company’s first property in Dubai under the Centro Hotels by Rotana brand. Conveniently located close to the business districts of Media City and Internet City, the hotel is also in close proximity to the commercial areas of Sheikh Zayed road and the Dubai Financial Centre.

The property comprises 246 rooms, and features a lobby lounge abuzz with activity and designed to provide a number of informal zones for business gatherings and entertainment.

Advanced business facilities are built into every room, with high speed Wi-Fi internet access. Providing unique living spaces in a contemporary environment, Centro Barsha also offers amenities specifically geared to the needs of the travelling executive; including a three meal restaurant, bar, deli take-away, well appointed business centre, two meeting rooms, gymnasium and a swimming pool.

Centro Barsha

Located on Jumeirah beach, Amwaj Rotana will be part of the new Jumeirah Beach Residence complex and is a significant move into the resort arena for Rotana in Dubai.

Scheduled to open in June 2010, the property will consist of 301 deluxe rooms and suites, flexible and multipurpose ballroom and meeting rooms and state-of-the-art fitness facilities.

In addition, the resort will have an all-day dining restaurant serving international cuisine, a pool-side bar and lobby lounge, an Italian restaurant and a Japanese restaurant and sushi bar. All restaurants will have outdoor terraces for al fresco dining.

Guests will also have access to a beautiful beach.

Moving to the capital, Khalidiya Palace Rayhaan by Rotana will also open its door June 2010. Situated on the beautiful shores of the Arabian Gulf, this fabulous alcohol free city resort is only 30 minutes drive from the Abu Dhabi International Airport and a few minutes away from one of the largest malls in the capital.

The property will feature 443 luxurious rooms, suites and serviced apartments, outstanding food and beverage venues, six meeting rooms, business facilities, a state-of-the-art fitness centre and extensive watersport activities on one of the country’s most stunning beaches.

Hili Rayhaan by Rotana is located in Al Ain the garden city of the UAE – scheduled to open in the fourth quarter of 2010 - and is an alcohol free hotel offering 257 rooms and suites with their contemporary design complementing the values of Arabian culture.

The property will offer 257 luxurious rooms and suites, three food & beverages venues, state-of the art business services and recreation facilities.

Finally in the United Arab Emirates, Nour Arjaan by Rotana – opening the 4th quarter of 2010 - is situated in the picturesque emirate of Fujairah, and will offer 252 rooms, meeting rooms, an all day dining restaurant and
a café.

It will also feature a rooftop swimming pool and an extensive gym.

Around the World

Oryx Rotana – Doha – is the first property to open in
Qatar and is located in a close proximity to Doha International Airport, five minutes away from the City Centre and Corporate District and 20 minutes away from the Diplomatic Area and Exhibition Centre.

The 400 rooms four star hotel – again scheduled for
June 2010 - will offer a wide variety of food and beverage venues, ballrooms and flexible meeting rooms, state-of-the art business services and fitness centre.

Finally, Erbil Rotana in Iraq is scheduled to open towards the end of 2010.

The five star hotel is ideally located close to the ministries area and near Erbil International Exhibition fair in the Iraqi Kurdistan region.

The property will feature 201 luxurious rooms and suites; all includes TV & IDD telephones, five Food & Beverage venues, and complete recreational areas including Bodylines health and fitness club and a swimming pool.

Erbil Rotana, Iraq

More Information

The Rotana brand is driven by passion, personal warmth, and the delivery of consistent quality standards, combined with a keen understanding of regional markets, commitment to research and significant investment in systems and people.

Development of the brand is rigorously planned and meticulously managed across all operations - simultaneously evoking confidence and trust among property owners, and creating satisfying experiences for business and leisure travellers alike.

Head over to Rotana for the latest information.